Audi Trend
Future automotive retail experience happens now
October 2018 - Audi Hong Kong presented its first-ever pop-up store at Pacific Place in Admiralty to showcase the brand’s innovative concept of future retail experience and reiterate its commitment in digitalization. The pop-up store offered the public and driving enthusiasts a unique and interactive experience with the digital installations and exhibition.

At the pop-up store, Audi lovers were able to enjoy an immersive, multi-sensory experience with the innovative “VR Booster”. Upon putting on a VR headset, each and every details of the car compartment could be visualized up-close through this revolutionary technology. Guests might choose to begin the journey as a premium passenger on the executive sedan A8 L to enjoy the soothing warm breeze with the sunroof opened and breathe in the pleasantly unique Audi Fragrance when the function was activated; or as a speed-loving passenger on the high-performance supercar R8 and felt the wind against ones face when speeding towards the finishing line. Individuals hoping to learn more about the Audi fleet could have a highly exclusive and personal discussion with onsite product geniuses at the “Customer Private Lounge”. This digitally empowered space would enhance the overall retail experience with a series of digital features such as 3D visualization display and interactive color and material samples.

Alongside the pop-up store, the “R8 Transformer Car” was exhibited. It carries both the features of the R8 Coupé and the R8 LMS race car in each of its two sides. This meticulous way of demonstrating how technologies built for race tracks are transformed and implemented in production models attracted many motorsport fans, as well as accentuated Audi’s motorsport DNA.
Audi e-tron prototype: The first purely electrically powered model from the brand

In March 2018, Audi unveiled its first purely electrically powered model – Audi e-tron prototype at the Geneva Motor Show. It is a sporty premium SUV with space for five people along with plenty of luggage – the space and comfort are similar to that of a typical Audi luxury class model. The e-tron prototype was concealed with camouflage which visualizes high-voltage drive system and battery technology.

The production version of the Audi e-tron will be launched in the European market at the end of 2018. However, before its official launch, the sporty SUV will complete test drives on four continents under extreme conditions. In addition, intensive tests of the charging technology are being conducted worldwide – an important safeguarding criterion for battery-electric models.

Audi’s roadmap of developing electric vehicles has been unfolded. In 2020, there will be three all-electric vehicles in its product range, with a four-door Gran Turismo - the production version of the Audi e-tron Sportback concept and a model in the compact segment joining the sporty SUV. By 2025, Audi will be launching more than 20 electric cars and plug-in hybrids which spread across all segments and concepts.

The Future of myAudi
As a myAudi member, you will be the first to sneak peek the future of the automobile industry. What you have seen and experienced with myAudi are just the beginning. myAudi is being set up as a digital platform which allows our customers to do plenty of things online while in the car: planning complete journeys, shopping, downloading interesting multimedia content, organizing the working day and leisure time. Most importantly, myAudi is your digital line to your Audi. Whether it is a digital service schedule, personal vehicle details or a vehicle status report – all of this and much more await you at the press of a button, comfortably from your home PC or while away via your smartphone or tablet. In short, the future of myAudi will be a holistic digital ownership which makes the most of your relationship with Audi and achieve the lifestyle you aspire to.
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