Closer than ever
In September, Audi Hong Kong staged its biggest brand event of the year at the Kai Tak Cruise Terminal. Under the hashtag #AudiSpektrum, the event showcased to over 500 guests the brand’s latest product portfolio, including the newly launched Q8 and the second-generation Q3, as well as high-performance cars such as the RS 5 Sportback and R8. As a special guest, Audi designer Sebastiano Russo joined the driving enthusiasts and presented the brand’s design vision with the all-new Audi Q8.

The two-day occasion perfectly demonstrated Audi’s new and innovative retail strategy by bringing Audi closer than ever to its customers. On the apron of the terminal and against the beautiful backdrop of the Victoria Harbour, customers were given the opportunity to test ride or drive the new Q8 and e-tron on different ‘terrains’, or the chance to experience an adrenaline rush with Audi’s high-performance vehicles like the TTRS, RS3, RS4 and RS5.
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