Audi Trend
Audi AI:ME
Following the Audi AIcon, which was debuted at the Frankfurt Motor Show in 2017, the brand with the four rings presented its latest visionary concept car for tomorrow’s urban mobility: the Audi AI:ME at the Shanghai Motor show in April. The car illustrates the ideas of Audi designers and developers for a compact car of the future. It has a roomy, futuristic interior and capability for level 4 automated driving. This allows the occupants the freedom to do what they like with their time on board. The Audi AI:ME offers a broad range of high-tech features for communication, entertainment, or simply relaxation.
Audi Q4 e-tron
5 March 2019 - The brand with the four rings unveiled the Audi Q4 e-tron concept which is an all-electric compact four-door SUV at the Geneva Motor Show. The Q4 e-tron concept gives an advance look at what will already be the fifth series production electric vehicle that will be introduced by the end of 2020.
It is 4.59 meters long, 1.90 meters wide, 1.61 meters tall: with its dimensions, the Audi Q4 e-tron concept takes its position in the upper third of the compact class. As there is no transmission tunnel restricting the space, the Q4 e-tron concept offers unsuspected spaciousness and comfort, especially in terms of legroom both at the front and in the rear.
The body paint in “Solar Sky”, a shade of blue that changes depending on the angle of the light was developed specifically for the Audi Q4 e-tron concept. It effectively reflects a short-wave fraction of sunlight, near the infrared spectrum. As a result, it reduces the build-up of heat on the surface of the body and the interior significantly and benefits the subjective well-being of the occupants while at the same time reducing the energy input required for the air conditioning. This, in turn, improves the range and the global carbon footprint of the Q4 e-tron concept.
Two electric motors mobilize 225 kW of system power in the Q4 e-tron concept. As is typical for Audi, the driving power of the concept vehicle is brought to the road with quattro all-wheel drive. Thanks to excellent traction, it accelerates from zero to 100 km/h in just 6.3 seconds. It reaches its maximum speed at an electronically limited 180 km/h. A large battery with a capacity of 82 kWh takes up almost the entire space in the underbody area between the axles. The range of over 450 kilometers – in line with the WLTP standard – sets the benchmark in its class. The battery is charged with a maximum of 125 kW. As a result, it takes hardly more than 30 minutes to return to 80% of the total capacity.
Future automotive retail experience happens now
October 2018 - Audi Hong Kong presented its first-ever pop-up store at Pacific Place in Admiralty to showcase the brand’s innovative concept of future retail experience and reiterate its commitment in digitalization. The pop-up store offered the public and driving enthusiasts a unique and interactive experience with the digital installations and exhibition.

At the pop-up store, Audi lovers were able to enjoy an immersive, multi-sensory experience with the innovative “VR Booster”. Upon putting on a VR headset, each and every details of the car compartment could be visualized up-close through this revolutionary technology. Guests might choose to begin the journey as a premium passenger on the executive sedan A8 L to enjoy the soothing warm breeze with the sunroof opened and breathe in the pleasantly unique Audi Fragrance when the function was activated; or as a speed-loving passenger on the high-performance supercar R8 and felt the wind against ones face when speeding towards the finishing line. Individuals hoping to learn more about the Audi fleet could have a highly exclusive and personal discussion with onsite product geniuses at the “Customer Private Lounge”. This digitally empowered space would enhance the overall retail experience with a series of digital features such as 3D visualization display and interactive color and material samples.

Alongside the pop-up store, the “R8 Transformer Car” was exhibited. It carries both the features of the R8 Coupé and the R8 LMS race car in each of its two sides. This meticulous way of demonstrating how technologies built for race tracks are transformed and implemented in production models attracted many motorsport fans, as well as accentuated Audi’s motorsport DNA.
Audi e-tron prototype: The first purely electrically powered model from the brand
As a myAudi member, you will be the first to sneak peek the future of the automobile industry. What you have seen and experienced with myAudi are just the beginning. myAudi is being set up as a digital platform which allows our customers to do plenty of things online while in the car: planning complete journeys, shopping, downloading interesting multimedia content, organizing the working day and leisure time. Most importantly, myAudi is your digital line to your Audi. Whether it is a digital service schedule, personal vehicle details or a vehicle status report – all of this and much more await you at the press of a button, comfortably from your home PC or while away via your smartphone or tablet. In short, the future of myAudi will be a holistic digital ownership which makes the most of your relationship with Audi and achieve the lifestyle you aspire to.
The Future of myAudi
As a myAudi member, you will be the first to sneak peek the future of the automobile industry. What you have seen and experienced with myAudi are just the beginning. myAudi is being set up as a digital platform which allows our customers to do plenty of things online while in the car: planning complete journeys, shopping, downloading interesting multimedia content, organizing the working day and leisure time. Most importantly, myAudi is your digital line to your Audi. Whether it is a digital service schedule, personal vehicle details or a vehicle status report – all of this and much more await you at the press of a button, comfortably from your home PC or while away via your smartphone or tablet. In short, the future of myAudi will be a holistic digital ownership which makes the most of your relationship with Audi and achieve the lifestyle you aspire to.
24-hour Audi Service Hotline: 3465 0000